Spec Project:

Static Banner Ad (Bilingual Spec) — Cuji Foods, Latino Store.

Description:

Cuji Foods is a Latina-owned store in Boulder and Aurora, CO, offering a wide range of Latin American products—from meats to sweets. This banner ad promotes their new online store and nationwide shipping, aiming to attract new Hispanic customers and raise brand awareness across the U.S.

Beyond sales, Cuji Foods seeks to connect with communities, celebrate heritage, and introduce Hispanic culinary traditions to American culture.

Strategic Approach:

I wrote the Spanish version first, tapping into nostalgia and emotional ties to Latin roots. The tone evokes a sense of home for U.S.-based Hispanics.

The English version was adapted to appeal to culturally curious Millennials—highlighting how Latin products can elevate everyday moments like barbecues into rich, multicultural experiences.

Both versions use a friendly, playful tone true to the brand. Spanish leans nostalgic; English emphasizes discovery and connection.

Click the images to view the full mockup.