Spec Project:

Bilingual Magazine Ad for the 4-Hour Workweek by Tim Ferriss

Description:

This spec project is a magazine ad designed to promote the latest edition of The 4-Hour Workweek by Tim Ferriss.

The project was originally intended to resonate with the English-speaking audience aged 24 to 40, interested in travel, entrepreneurship, and flexible work lifestyles.

I strategically adapted the brief to include the Spanish-speaking audience, keeping the same generational target in mind. The book’s benefits also align well with the Hispanic community, especially as entrepreneurship and freelancing continue to grow—though mentorship remains a key missing piece. 

Strategic Approach:

To craft the English version, I dove deep into the book and explored the author’s messaging style and brand voice. Then, I researched the actual audience to learn how they engage with the content, its ideas, and the community around it.

For the Spanish version, I researched the Hispanic audience from a different perspective, focusing on their interests in entrepreneurship and possible skepticism around transforming traditional work routines.

While both versions highlight the potential to redesign work routines as a key benefit, the phrasing shifts completely between English and Spanish—maintaining the inspiring, informative, and promotional tone of the brand voice in both versions. 

Click the images to view the full mockup.