Spec Project

Email Launch Campaign (Bilingual Spec) — AAA Global, Charcuterie School.

Description:

AAA Global is a charcuterie school in Barquisimeto, Venezuela. It was founded by master charcutier Enrique D’Lima. After 20 years of in-person courses, the school launched an online version. This shift aims to make training more accessible across Latin America and North America.

To support this expansion, we developed bilingual email copy. The target audience includes chefs, foodies, influencers, farmers, charcuterie enthusiasts, and entrepreneurs who signed up for marketing emails.

Strategic Approach:

I first crafted the copy in Spanish. It uses a conversational, storytelling tone that reflects the school’s brand voice. This version builds an emotional connection through an inspiring, promotional style. It employs second-person language in the headline and body. It shifts to first-person in the CTAs for a heartfelt appeal.

The English version was developed from a brief adapted specifically for English-speaking audiences around the world, ensuring it reflects the brand’s voice and emotional intent.

Click the images to view the full mockup.