Spec Magazine Ad for The 4-Hour Workweek by Tim Ferriss
Created during my training with Comprehensive Copywriting Academy (CCA)
Spec Project:
Magazine Ad (Bilingual Spec) — The 4-Hour Workweek, Book Relaunch.
Description:
This ad promotes the latest edition of The 4-Hour Workweek, targeting English-speaking readers aged 24–40 interested in travel, entrepreneurship, and flexible work.
I expanded the project to include Spanish-speaking readers in the same age group, recognizing that the book’s message also appeals to Hispanic audiences navigating rising interest in freelancing—despite limited access to mentorship.
Strategic Approach:
I explored the book and Ferriss’s tone to craft the English version, aligning it with the audience’s mindset and lifestyle.
For the Spanish version, I considered the cultural nuances around entrepreneurship and traditional work values, adapting the message accordingly.
Both versions highlight the power to redesign work life, using different phrasing to preserve the brand’s inspiring and promotional tone across languages.
Click the images to view the full mockup.