Spec Project:

Website Homepage (Bilingual Spec) — Los Granados Inn, Boutique Hospitality.

Description:
Los Granados is a family-owned inn in Carora, Venezuela, currently active only on social media. They needed their first website to boost bookings and expand visibility among local guests, Latin American tourists, and international travelers. Future plans include guided tours across Venezuela, organized by the inn.

Strategic Approach:
This bilingual project was crafted in two phases.

First, I focused on Venezuelan and Latin American audiences, creating Spanish copy with a peaceful, inviting, and professional tone. I balanced cultural warmth with a standard register to resonate broadly across Hispanic regions.

For the English version, I highlighted different value points—such as guided tour packages, colonial-style stays, and Venezuela’s Caribbean scenery—to appeal to travelers facing higher travel costs. The tone was slightly more vibrant but preserved the brand’s serene spirit.

Click the images to view the full mockup.