Spec Project:

About Page (Bilingual Spec) — Kensington Cat and Dog Home, Animal Shelter.

Description:

This project was part of a website relaunch for Kensington Cat and Dog Home, a non-profit that rescues, heals, and rehomes abandoned animals. The main goal was to increase monthly donations from English-speaking pet lovers over 50, including business owners and retirees.

To expand their donor base, I also created a Spanish version to engage the Hispanic community.

Strategic Approach:

For the English version, I focused on the emotional benefits of giving, tailored to an older audience.

For the Spanish version, I reframed the brief to include tech-savvy Millennial and Gen X donors—audiences with growing financial stability and strong digital habits. I chose language that speaks to their values while maintaining the warm, empathetic tone requested in the brief.

Both versions were shaped by audience research and aligned with the organization’s mission.

Click the images to view the full mockup.