Spec Project:

Bilingual Landing Page for DoorDash.

Description:

This is a DoorDash landing page spec piece targeting small business owners in the U.S. who are skeptical of new technology and services. 

These businesses already offer delivery services independently but rely solely on Facebook for marketing—and would arrive at the landing page through Facebook ads. 

The project was originally designed for English-speaking audiences, so I adapted it to include Spanish-speaking small business owners.

Strategic Approach:

Following the creative brief guidelines, I thoughtfully researched the English-speaking audience to understand their communication style, thoughts, and ideas. 

Then, I studied the DoorDash brand voice and how the brand interacts with customers to gain real-world experience and craft B2B copy aligned to the brand’s authentic identity. 

For the Spanish version, the copy was rewritten from scratch to efficiently communicate with the Hispanic audience, while maintaining the same tone and message consistency as the English version. 

The “Casual Friday,” professional, and reassuring tone was maintained in both versions, while the choice of words and phrases was adapted to connect effectively in both languages.

Click the images to view the full mockup.