Spec Project:

B2B Landing Page (Bilingual Spec) — DoorDash, Restaurant Partner Recruitment.

Description:

This landing page targets small business owners in the U.S. Many handle their own deliveries and use Facebook for marketing. They will find the page through Facebook ads.

The project started in English and was expanded to include Spanish for Spanish-speaking business owners.

Strategic Approach:

I studied the audience’s mindset and DoorDash’s B2B voice to create aligned copy. The Spanish version was crafted from scratch. I kept the tone and messaging consistent but adapted the language for Hispanic audiences.

Both versions have a casual, professional, and reassuring tone.

Click the images to view the full mockup.