Spec Project:
Landing Page (Bilingual Spec) — DoorDash, Small Business Owner Partnership.

Description:
This spec piece was created to reach small business owners in the U.S. who may be hesitant to adopt new technologies and services. Many already manage their own deliveries and use Facebook as their primary marketing channel, so they would reach this landing page through ads on the platform.

Although the project was originally designed for English-speaking audiences, I adapted the brief to include Hispanic small business owners in the United States as well.

Strategic Approach:
I studied DoorDash’s brand voice and communication style to align the B2B copy with its identity.

I then rewrote the content in Spanish while maintaining tonal consistency with the original version: casual, professional, and encouraging, using translation as an effective tool for this particular context.

CLick the preview images to view the full mockups.